Information

Adidas DON Issue 7: Donovan Mitchell's New Signature Shoe

Adidas's DON Issue 7, Donovan Mitchell's signature shoe, is set to be one of the major releases of summer 2025.

Release Date and Positioning

The adidas DON Issue 7 "Lucid Pink" will be released on July 12, 2025. Its suggested retail price is 120 dollars or euros depending on the market. This pair is highly anticipated by players and collectors. It was unveiled during the 2025 NBA All-Star Game. Donovan Mitchell wore it during the playoffs with the Cleveland Cavaliers.

A Bold and Vibrant Design

The DON Issue 7 stands out with its vibrant colors. Neon pink, yellow, electric green, orange, and purple create a gradient reminiscent of a sunset. This choice symbolizes Mitchell's energy and creativity. The "Lucid Pink" colorway is particularly noteworthy. Similarly, the "Lime Burst" version offers an orange-fluorescent green gradient. Additionally, the three adidas stripes are original. They are dotted and curved on the side, enhancing the futuristic look.

Lucid Pink :

Lime Burst :

Another major new feature: a zip covering the laces. This innovation brings both a retro-futuristic touch and a practical dimension, inspired by the brand's IIINFINITY range. Furthermore, this design choice, already adopted by other recent models, gives the DON Issue 7 a unique visual identity.

Find previous DON Issue editions now on Basket Connection

Technologies and Performance: A Significant Evolution

The DON Issue 7 marks a technical turning point with the first-time integration of Lightstrike Pro foam, previously reserved for other sports. This technology ensures optimal cushioning and excellent energy return, ideal for explosive players.

Additionally, the sole incorporates a carbon fiber plate, ensuring stability and control during quick changes. Thus, the shoe offers a solid base, increased responsiveness, and lasting comfort.

For Which Type of Player?

The adidas DON Issue 7 is primarily aimed at dynamic point guards and shooting guards who excel at quick starts, changes of direction, and one-on-one plays. Its design aims to meet the needs of basketball players looking for:

• Speed, for explosive first steps,

• Stability, to maintain control during sudden changes,

• Responsiveness, to string actions together without losing energy,

• Bold style, now essential for a recognizable signature on and off the court.

Conclusion: A Successful New Chapter for the DON Line

See you on July 12 at Basket Connection to see if this model will confirm its potential on the court!