Stephen Curry Signs with Li-Ning

It's the summer bombshell that no one saw coming in the performance sneaker market. After twelve years of a legendary collaboration with American brand Under Armour, Stephen Curry is officially changing sides. The iconic point guard and four-time NBA champion for the Golden State Warriors has chosen to join Chinese equipment manufacturer Li-Ning for the next ten years. A long-term commitment that the superstar is already describing on his social media as the "partnership of a lifetime."

To attract "Chef" Curry, Li-Ning pulled out all the stops and offered him the ultimate deal. This historic agreement provides for a massive, international expansion of the "Curry Brand." Beyond the basketball courts, the player will have a complete range of sportswear products, casual wear, and, a major new addition, a collection entirely dedicated to golf, his other great passion. This strategic partnership also includes the opening of exclusive Curry Brand stores in the United States and China, as well as the freedom for the point guard to sign new male and female athletes under his own banner.

During his interim period without a contract, Curry enjoyed testing several brands on the court. He was ultimately won over by the comfort, design, and technological innovation of Li-Ning models, especially after testing the signature pairs of Dwyane Wade and Jimmy Butler. With this signing, the Chinese equipment manufacturer has made a master stroke to expand its international reach.

Here is the JB4 tested by Stephen Curry.

This announcement is sure to generate unprecedented demand. For sneaker enthusiasts and basketball players in France, there is only one address: Basket Connection. It is the only store in France that has an authentic, complete, and official collection of Li-Ning Basketball products. Whether you're looking for the brand's flagship models or future exclusive drops from the Curry Brand, Basket Connection is your preferred performance partner. Don't miss the opportunity to equip yourself with the brand that will redefine the game for the next decade. Discover the entire Li-Ning collection available on the website now.

Discover the Li-Ning Collection at Basket Connection